Copyright © 2005 Richard Bowen, Inc.

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Golden Rule Fundraising Secret #7




And speaking of money ...


  • Does the company require you to put any money up front?

  • If the company requires you to buy a minimum amount of their product up front, do they quarantee you they'll buy any unsold product back from you after your fundraiser's over?

  • Does the company entice you with a very high percentage of the funds raised?   (If it does, it's probably because its fundraising program and product aren't likely to raise that much money to make it worth your while at a lower "split".  And if you do make any money, it's usually due more to your hard work than their product or program.   Can you imagine how well - how much better - you could do if you used a product that works for you - a program that helps you succeed?!)

  • When it's all over and done with, what is the actual dollar-amount of what goes into your fundraiser's bank account - regardless of the (high) "split"?   (Keep in mind: Getting a 90% "split", or whatever, might seem good, but if that only puts $0.50 per donation in your group's bank account, how much of the product would you have to sell to raise the kind of money you need - and are all of your volunteers up to doing that?!)

  • Don't make the mistake of assuming that a lot of donors will buy (a lot of) your fundraiser's product just because it's inexpensive!

  • Does the company require your donors to make the checks payable them, so you have to send the money to the company when the fund raiser is over?   Or, can your donors make checks payable to your fundraising group, so you'll have your money in hand at the end - so that you get to send the company their share?   (It might not be a problem, but most fundraising directors would prefer not to have to wait for - and trust - a company to send them money they've already raised - and earned their "split" of!)

  • Finally, consider how much more you might be able to make with a "Golden Rule"-type of fund raiser that offers a product that is more popular with more people, even for a higher donation - and even if the "split" is lower.

    And just what is a "Golden Rule"-type of fund raiser?! (click)

    The chart (below) shows how using a "Golden Rule"-type of fund raiser can help make you more successful - even though it might seem "counter- intuitive". 

    If you have done well in the past with a "regular" fundraising program, when you look at this chart, you should be able to see how you could well be more successful with your next program using a "Golden Rule"-type of fund raiser!

    Summary of Fundraising Money Chart


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Copyright © 2005 Richard Bowen, Inc.

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